Our Values

Overview

Steel Reef’s values centre on uncompromising quality, precision engineering, design excellence and respect for horology. These values translate into Swiss‑grade manufacturing, rigorous tolerances and a genuine community‑driven ethos.

Content

At Steel Reef we believe that aftermarket accessories should meet or exceed the standards of the original watch. Our name reflects this two‑part philosophy: “Steel” stands for OEM‑level precision engineering, and we use premium 316L and 904L stainless steel machined to tolerances of about 0.02 mm—one‑fifth the width of a human hair. “Reef” symbolises collaboration and innovation; many of our products began as customer suggestions, and we involve enthusiasts in funding and development.

Quality and craftsmanship are non‑negotiable. Our products are manufactured to Swiss OEM standards and are trusted by more than 3 000 customers worldwide. We offer worldwide shipping and aim to provide an exceptional experience from purchase through installation. Steel Reef is more than just a brand—it is a community driven by a shared love of horology and the pursuit of excellence.

We strive to provide friendly, responsive customer service, including a concierge team available on weekdays to assist with questions at customerinquiries@steel-reef.com, and we back our craftsmanship with fair policies.